Run & Recovery

/// Our Late Night Run & Recovery event in Cork City combined high-energy running with the soothing benefits of sauna recovery. Participants ran through the vibrant streets of Cork under the stars, creating an energizing atmosphere. Following the run, they were guided into the tranquil warmth of a sauna for a restorative recovery session, offering the perfect balance of effort and relaxation in the heart of the city.

Client

Wildwood

Year

2024

Category

Business

Live Project

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Concept

Concept

Concept

/// The concept was to create an immersive experience that merged the intensity of a late-night run with the restorative power of sauna recovery. The aim was to provide an event that not only challenged participants physically but also offered a peaceful space for recovery and relaxation. The event’s design centered on promoting wellness through both physical activity and rejuvenation, all within Cork City’s dynamic urban setting.

Development

Development

Development

/// To bring this concept to life, we organized the run through the scenic streets of Cork City during the evening, ensuring the cool night air enhanced the participants’ energy. After the run, they transitioned into the sauna for a quiet, calming recovery experience. We documented this transition, capturing the contrast between the energetic run and the soothing post-run sauna session, highlighting the perfect balance of effort and relaxation.

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Problem

Problem

Problem

/// The main challenge was to effectively convey the dynamic shift from the physical intensity of the run to the peacefulness of the sauna recovery. Capturing both aspects of the event while maintaining a cohesive narrative was essential. The urban setting of Cork City also presented the challenge of balancing the city’s vibrant energy with the tranquility of the sauna.

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Solution

Solution

Solution

/// To address this, we shot the run in the evening, using the city’s illuminated streets and cool night atmosphere to emphasize the energy of the event. Afterward, we captured the calming environment of the sauna, focusing on the peacefulness and relaxation that followed the run. The combination of dynamic running shots and tranquil recovery moments conveyed the full experience, showcasing the perfect blend of fitness, wellness, and the rejuvenating benefits of sauna therapy in Cork City.

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